Privacy Policy

At Astam Sutra, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, place an order, contact us, or interact with our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We may collect personal information when you browse our website, create an account, place an order, subscribe to communications, contact customer support, or otherwise interact with Astam Sutra.

The information we collect may include:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order and purchase details
  • Payment transaction information
  • Account login information
  • Communication preferences
  • Customer service enquiries
  • Feedback and reviews
  • Device and browser information
  • IP address
  • Website usage and interaction data

We only collect information that is reasonably necessary to provide our products, services, and website functionality.

Payment Information

Payments on our website may be processed through authorized third-party payment gateways.

Astam Sutra generally does not directly store complete credit card, debit card, banking, UPI, or other sensitive payment credentials. Such information is handled by the relevant payment service provider in accordance with its own privacy and security practices.

We may receive limited transaction information such as payment status, transaction reference, payment method, and order value.

How We Use Your Information

We may use your personal information for purposes including:

  • Processing and fulfilling orders
  • Arranging shipping and delivery
  • Providing order confirmations and updates
  • Managing returns, exchanges, cancellations, and refunds
  • Responding to enquiries and customer support requests
  • Managing customer accounts
  • Preventing fraud and unauthorized transactions
  • Improving our products and customer experience
  • Personalizing website content and recommendations
  • Sending service-related communications
  • Sending promotional or marketing communications where permitted
  • Conducting analytics and performance measurement
  • Maintaining website security
  • Meeting legal, accounting, tax, and regulatory obligations

We will not use your personal information for purposes that are materially unrelated to those described in this policy without an appropriate legal basis or consent where required.

Marketing Communications

Where permitted by applicable law, we may use your email address, phone number, or other contact information to send you updates about:

  • New collections
  • Product launches
  • Offers and promotions
  • Festive collections
  • Events
  • Brand updates
  • Relevant content

You may opt out of promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us.

Transactional communications relating to existing orders, payments, shipping, returns, account security, or customer service may still be sent even if you opt out of marketing messages.

Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve functionality and understand how visitors interact with the website.

These technologies may help us:

  • Remember your preferences
  • Maintain shopping cart functionality
  • Improve website performance
  • Understand visitor behaviour
  • Measure marketing effectiveness
  • Personalize content
  • Detect technical or security issues

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Analytics and Advertising

We may use third-party analytics and advertising tools to understand website traffic, customer behaviour, and the performance of our marketing campaigns.

These service providers may collect information such as:

  • IP address
  • Device type
  • Browser type
  • Pages visited
  • Time spent on the website
  • Referring source
  • Interactions with advertisements

Where required, such tools will be used subject to applicable consent requirements and the privacy terms of the relevant service provider.

How We Share Your Information

We may share your information with trusted third parties where necessary to operate our business and provide our services.

These may include:

  • Payment processors
  • Courier and logistics partners
  • Website hosting providers
  • Technology service providers
  • Email and communication platforms
  • Customer support systems
  • Analytics providers
  • Marketing and advertising partners
  • Accounting and professional advisers
  • Government or regulatory authorities where legally required

We do not sell your personal information to third parties.

Third parties receiving personal information are expected to process it only for legitimate business purposes and in accordance with applicable data protection requirements.

Shipping and Delivery Partners

To fulfil your orders, we may share necessary information with courier and logistics providers.

This may include:

  • Customer name
  • Delivery address
  • Phone number
  • Email address
  • Order or shipment details

This information is shared only to the extent reasonably required for shipping, tracking, delivery, returns, or related support.

Data Security

We use reasonable administrative, technical, and organizational measures to protect personal information against:

  • Unauthorized access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

However, no website, internet transmission, or electronic storage method can be guaranteed to be completely secure.

You are also responsible for maintaining the confidentiality of any passwords or login credentials associated with your account.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Certain information may be retained for longer periods where required for:

  • Tax purposes
  • Accounting records
  • Legal compliance
  • Fraud prevention
  • Dispute resolution
  • Enforcement of agreements

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

Your Rights

Depending on applicable law and your location, you may have rights relating to your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Raise concerns regarding the use of your personal information
  • Request information about how your data is processed

Some rights may be subject to legal or operational limitations.

To exercise any applicable rights, please contact us through the contact details provided on our website.

Account Information

If you create an account with Astam Sutra, you are responsible for keeping your login details secure.

You may request correction or closure of your account, subject to any information we are legally required to retain.

Closing an account does not necessarily result in immediate deletion of all transaction records or information required for legal, tax, fraud prevention, or regulatory purposes.

Children’s Privacy

Our website and products are intended for general consumers and are not specifically directed toward children.

We do not knowingly collect personal information from children without appropriate authorization or consent where required by law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter.

Third-Party Websites

Our website may include links to third-party websites, social media platforms, payment providers, or other external services.

Astam Sutra is not responsible for the privacy practices, security, content, or policies of those third-party websites.

We encourage you to review the privacy policies of external services before providing personal information.

Social Media

If you interact with Astam Sutra through social media platforms, certain information may be visible to us depending on your account settings and the platform’s privacy practices.

Any personal information processed directly by the social media platform is governed by that platform’s own privacy policy.

International Data Processing

Some of our technology, payment, analytics, communication, or service providers may process information in countries other than the country in which you are located.

Where personal information is transferred internationally, we aim to work with service providers that maintain appropriate safeguards as required by applicable law.

Legal Disclosure

We may disclose personal information where reasonably necessary to:

  • Comply with applicable laws or regulations
  • Respond to lawful government requests
  • Enforce our agreements or policies
  • Protect the rights, safety, or property of Astam Sutra, our customers, or others
  • Prevent fraud, abuse, or security threats
  • Establish, exercise, or defend legal claims

Business Transfers

If Astam Sutra undergoes a merger, acquisition, restructuring, sale of assets, or other business transaction, personal information may be transferred as part of that transaction.

Any successor organization will be expected to handle personal information in accordance with applicable data protection requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business operations
  • Website functionality
  • Legal requirements
  • Technology
  • Service providers
  • Data processing practices

The updated version will be published on this page along with the revised date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through the details available on our Contact Us page.

Last Updated: October 2026